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How many roofing companies are in your area? The answer is probably dozens...if not more. That can make it difficult to stand out from the crowd, let alone establish a solid client base. So, what can you do? Promote your roofing company effectively. This will allow you to gain new customers, establish your brand, and reach a whole new audience. It is easier than you think. These 5 simple and effective solutions will help you promote your roofing company - and bring plenty of business your way.
These days, having a website for your company isn't just a good idea. It is the only way to do business! Most customers start with a Google search rather than a flip through the phone book or ask around for a referral. That makes it especially important to have a solid online presence. Buy a .com name for your roofing company and create a website with strong content. Outline the services you provide, contact information, and other articles that may be of interest to your readers. While you're at it, you may also want to consider buying .ca, .net, and .info domains for your roofing company as well. This will make it easier for people to find you - and harder for the competition to affect your business.
Promoting your roofing company effectively means being specific. Sure, you handle roofing jobs.... but what does that actually entail? If you offer roofing repairs, installation, inspections, and gutter cleaning for residential and commercial spaces, let your customers know that. Your website should include a list of each and every service you provide. If there are certain services or offers that are unique to you as a company, highlight them. The more your audience knows, the more likely they are to choose you for their next roofing project.
Now that your website is taken care of, the next step is directories. There are plenty of directories online that help users find relevant local businesses. You want to be part of those directories. Aim to be on as many directories, lists, and link pages as you can by signing up or emailing the web host. Why is this step so important? It makes it easier for people to hear about your company. And the more visible you are, the better.
Never underestimate the power of social media. Everyone uses it! From Facebook to YouTube, to Yelp, and Instagram, just about everyone and their brother makes use of social media in one way or another. Make sure your roofing company has a Twitter page, Facebook page, and so on. More importantly.... remember to update them regularly with content, questions, or information about new promotions you have going on. Encourage your followers to engage. It will help your business boom.
While the Internet is one of the most important aspects of promotion these days, traditional marketing still has its place. This is particularly true if you tend to target a smaller local market. Suggest referrals, hand out business cards, print ads in the local paper, make flyers, and so on. This in conjunction with online promotion will help your roofing business gain new clients and ensure your business becomes an integral part of the community.
Joe Davis understands the importance of promoting your roofing company. He has experience bringing both residential and commercial roofing products to customers all over the country. In the last few years, he has been working successfully with IKO Roofing Shingles.
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